Inbound Sales Development Representative (English)

Role Overview

Plutus21 Partners is seeking a Inbound Sales Development Representative to qualify and nurture inbound leads. You will engage prospects, identify their needs, and book discovery meetings for the sales team. This role is key to driving pipeline growth and supporting sales success through effective lead handling and collaboration with Marketing and Business Development.

Key Responsibilities

As an inbound SDR you will be responsible for following up with and qualifying leads generated through marketing channels like website forms, email subscriptions, or event registrations. You will engage via phone calls and emails to understand their needs and determine if they are a good fit for further sales interaction, ultimately converting Marketing Qualified Leads into Sales Qualified Leads to be handed off to our Business Development Executives. This role focuses on building rapport, uncovering pain points, and guiding prospects through the initial sales cycle while providing valuable feedback to the marketing team on lead quality. You will be responsible for :

• Initial contact : Engage with various lead types for both new logos and current customers in a thoughtful and timely fashion, adhering to follow up SLAs and best practices. Reach out to leads through phone calls, emails, or other channels, initiate conversations and gather further information.
• Needs analysis : Understand the prospect's challenges, goals, and priorities to identify how the company's solution can address their needs.
• Lead nurturing : Schedule follow-up interactions to educate leads on the product / service and address any concerns.
• Sales qualification : Determine if a lead is ready to move forward to a sales demo or meeting with an Account Executive based on their level of interest and qualification criteria.
• CRM management : Accurately update CRM system with lead information, interaction details, and qualification status, as well as market intelligence information about other solutions the prospect may be using.
• Handoff to sales : Book highly qualified discovery meetings with the correct sales rep and provide clear and concise information about qualified leads to the sales team to ensure a smooth transition.
• Feedback loop : Collaborate with marketing to provide feedback on lead quality and campaign effectiveness.
• Meeting KPIs and targets : You will be responsible to meet KPIs for follow up time, number of follow up attempts, variety of follow up attempts, conversion rate targets, a monthly meeting booking target, and handoff quality KPIs.
• Providing coverage for Europe : You will be responsible for lead follow up coverage for Europe. As such you will need to be fluent in English at a minimum.

Required Qualifications

Demonstrated Competencies