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Specialist Omni - Trade Marketing (ordering & execution)

Adidas GroupCasablanca, Morocco

30+ days ago

Job description

Purpose & Overall Relevance for the Organization :

Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation / execution in order to win the consumer. Enhance brand image via excellence at POS (point of sale) across channels.

Key Responsibilities :

To implement a ‘Brand communication deployment schedule’ in controlled retail space.

Manage Egypt Marketing Activations ensuring projects proper communication with Retail for maximum return on investment.

Drive that key communicated products (articles) (GFR) are reflected in Retail OTBs and Sales pre-orders (thru strong communication during order in-take), while manage the timely delivery of the communicated articles along with in store material including Retail Training.

Evaluate the performance and ROI of campaigns, ensuring MWB (Marketing Working Budget) is maximized and campaigns positively impact Sales.

Share post-campaign evaluation results to ensure learning's are considered in the development of future marketing campaigns and evaluate KPIs

To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.

Make sure all relevant communications are shared across Retail in due time.

Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.

Work closely with market Field team to ensure Marketing content is flawlessly executed across the board.

Act as marketing representative and support to PR and sports marketing.

Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.

Comp Growth at Retail.

Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.

Proactively suggest and implement improvement at POS

Drive the implementation and planning of POS material / in-store of all new stores, renovations / upgraded of existing stores, to ensure 100% readiness at planned retail intro.

Day to Day management and liaison between Omni and own retail

Ensure on-budget activity and management of all documents related as per internal audit policies.

Be aware of the supplier’s management changes.

Responsible for the timely receipt and control of supplier invoices and liaising same with finance.

Ensure that all adhoc projects regarding omni ordering & execution meet the required deadlines.

Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.

Accountable for the delivery of Global guidelines across all formats at Market level

Accountable for providing direction on the latest Global direction at retail & franchisee

Accountable for the Visual Merchanising (VM) &ISC (In Store Communications) training & engagement across market

Accountable for effective cascade engagement tools for given markets & subsequent compliance sign offs

Ensure the Field team feedback is incorporated into business strategies

Reporting of all campaigns and tasks.

Key Relationships :

Local : Manager. Trade Marketing North Africa & Levant Countries and Omni Channel Director Middle East North Africa, adidas Retail (DTC) Sales team, Local Visual Merchandising team , Supply Chain, External Suppliers & Agencies , Retail Operations.

KPIs :

Brand image and awareness.

Timely execution of marketing campaigns.

Requisite Education and Experience / Minimum Qualifications :

University degree in business, ideally with marketing and sales focus.

Functional : >

3-4 years marketing

Industry : consumer driven, ideally apparel / fashion / shoes or FMCG

Leadership : none

Exposure : advertising / marketing

IT Skills :

Outlook : Basic

Word : Advanced

Excel : Advanced

PowerPoint : Advanced

Language Skills :

English : Advanced

Arabic : Advanced

Knowledge, Skills and Abilities :

Experience in trade or sales and marketing, Sport or fashion industry

Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)

Detail oriented, organized and dynamic

Excellent communication skills

Knowledge of InDesign, Photoshop and Illustrator skills a plus

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Marketing Specialist • Casablanca, Morocco

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