Area Sales Manager - Food Sector (Morocco)

Your future company

For our client in the food industry, we are looking for an experienced Area Sales Manager to lead and develop business operations in Morocco. The ideal candidate will focus on strengthening cooperation with the local distributor, expanding product availability, and driving the growth of retail distribution across the country.

Requirements

• Minimum 5 years of experience in the FMCG industry, ideally in the food or beverage sector.
• Proven track record of working closely with distributors and managing key retail accounts in Morocco.
• Strong skills in category management, including shelf presence, merchandising, and assortment development.
• Experience in growing distribution and increasing the number of points of sale.
• Ability to build authority, influence stakeholders, and lead sales development activities.
• Fluency in French and / or Arabic; a good command of English is essential.
• In-depth understanding of the Moroccan retail landscape (modern trade and traditional trade).
• Strong communication, analytical, and negotiation skills.
• Willingness to travel within Morocco.

Responsibilities

The offer