Senior Marketing Automation Manager

Role Overview

We are looking for an experienced, senior-level Marketing Automation Manager to drive the development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment.

Key Responsibilities

• Marketo management, strategy development and execution : Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A / B testing.
• Integration ownership : Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress).
• Reporting and insights : Develop and maintain comprehensive performance read-outs and scorecards, providing actionable insights and driving continuous optimization across all programs.
• Website and chat collaboration : Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth.
• Data stewardship and hygiene : Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead / Marketo integration to support data enrichment, normalization, and round robin inquiry routing.
• Stakeholder enablement and training : Develop detailed documentation and deliver ongoing training to internal stakeholders.
• Global localization support : Support globalization and localization efforts for marketing programs across key regions.
• End-to-end management of offshore marketing automation support agency : Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution.

Required Qualifications

Nice to Have