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Customer Experience and Marketing Analyst Manager

Vivo EnergyCasablanca, Morocco

30+ days ago

Job description

Vivo Energy are looking for a C ustomer Experience and Marketing Analyst Manager to join their team! The incumbent is required to be based in either one of our offices : South Africa, Morocco, Tunisia or Kenya and adhere to our current hybrid working policy.

Job purpose :

Improve the Lubricants customer experience and internal employee experience.
Leverage Lubricants data analytics extracted from different platforms to improve and synergize digital and marketing strategies
Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo Energy Operating Units and export countries
Design Consumer growth strategy driving implementation of the agreed action plan within Vivo Energy Operating Units
Ensure brand consistency in messaging across channels
Coach and mentor Marketing community through instilling the right capabilities and skills to manage Consumer's satisfaction

Principal Accountabilities :

Project management and project delivery from Central to Local, traffic and operations

Consumer insights management to feed growth strategy

Digital design and production ; translate Marketing brief into Digital / IT requirements . Ability to interact and understand Digital IT requirement to drive effective project delivery

Digital Marketing and Data Analytics

Copywriting and content strategy

Engaging and acquiring new customers using proven and successful techniques / approaches from the best in class FMCG companies

Working closely with Communication agency and leading innovative and profitable campaigns.

Using consumer insights to build the marketing campaigns.

Managing marketing budgets and ensuring the resources are optimized.

Working closely with the rest of the Lubes marketing team and other Consumer categories (Fuel and CR) to ensure a coordinated approach to marketing campaigns.

Developing and coordinating marketing campaigns alongside consumer partners.

Monthly reviews of all campaigns and consolidating for report to Senior Leadership.

Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks

Lead the Lubricants Digital transformation : strategy and action. Centrally designed , locally implemented

Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.

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Marketing Manager • Casablanca, Morocco