Growth Strategy Director

Growth Strategy Director

Trends & Insights : Lead trend analysis and foresight initiatives, leveraging market research and consumer insights to proactively identify emerging market trends.

Portfolio Strategy : Drive strategic optimization of the category & brands portfolio

Obppc & Pricing strategy : Develop and oversee strategic plans for optimizing Occasions, Brands, Prices, Packs, and Channels (OBPPC) to maximize market penetration, value, and profitability for the company.

Category & Consumer Strategy : Develop comprehensive category strategies that effectively target consumer segments

Brands & Communication : Oversee the development and implementation of brand strategies, ensuring consistent brand messaging and effective communication.

Shopper & Retailers : Drive the development of shopper-focused strategies to enhance the overall shopping experience, to optimize assortments, promotions, and customer engagement strategies by channels.

Innovation & Growth hacking : Identify white spaces and capitalizing on growth opportunities through data-driven decision-making, creative problem-solving by testing & learning in an agile way.

Market intelligence & performance monitoring : Establish robust market intelligence systems to gather and analyze data on market trends, competitor activities, and consumer insights.

Strong Leadership skills & people management experience Cross functional collaboration competencies (marketing, sales, communication, R&I, Global Marketing & Sales) 10 years min of experience communication, english speaking

• Agency and partner management