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Campaign Management Lead North

Syngenta Crop ProtectionRabat, Rabat-Salé-Kénitra, Morocco

30+ days ago

Job description

Job Description

We are seeking a dynamic and strategic Campaign Management Lead for North to join our team iin Rabat Morocco. As a key member of our marketing leadership, you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share in south area..

Develop and implement comprehensive marketing campaigns for vegetables products, aligning with overall brand strategy and business objectives
Lead cross-functional teams to ensure seamless campaign execution across various channels, including digital, traditional, and in-store
Analyze market trends, consumer behavior, and campaign performance data to inform strategy and optimize results
Manage campaign budgets effectively, ensuring maximum ROI and efficient resource allocation
Collaborate with internal stakeholders and external agencies to create compelling creative concepts and messaging
Monitor competitor activities and market dynamics to identify opportunities and threats
Provide mentorship and guidance to junior team members, fostering a culture of innovation and excellence
Present campaign results and recommendations to senior leadership, demonstrating the impact on business performance.

Critical success factors & key challenges

Sound knowledge of business, risk management, financial modelling tools & techniques

Understanding of crops and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)

Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team

To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills

Generating new insights to influence strategic thinking

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred

Minimum of 5 years of experience in marketing or advertising, with a focus on campaign management

Proven track record of developing and executing successful marketing campaigns in the FMCG industry

Strong understanding of the vegetables category, including market trends and consumer behavior in Morocco

Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies

Proficiency in campaign management tools and marketing analytics platforms

Outstanding leadership and team management skills

Exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels

Strong project management skills and ability to manage multiple campaigns simultaneously

Fluency in English and French; Arabic language skills are a plus

Demonstrated ability to work in a fast-paced, results-oriented environment

Experience with budget management and financial planning for marketing campaigns

Additional Information

Additional information

Willingness to be implemented in the in-scope area

Good English, French and Arabic language skillset required

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Lead • Rabat, Rabat-Salé-Kénitra, Morocco