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Campaign Management Lead North

Campaign Management Lead North

Syngenta Crop ProtectionRabat, Rabat-Salé-Kénitra, Morocco
27 days ago
Job description

Job Description

We are seeking a dynamic and strategic Campaign Management Lead for North to join our team iin Rabat Morocco. As a key member of our marketing leadership, you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share in south area..

  • Develop and implement comprehensive marketing campaigns for vegetables products, aligning with overall brand strategy and business objectives
  • Lead cross-functional teams to ensure seamless campaign execution across various channels, including digital, traditional, and in-store
  • Analyze market trends, consumer behavior, and campaign performance data to inform strategy and optimize results
  • Manage campaign budgets effectively, ensuring maximum ROI and efficient resource allocation
  • Collaborate with internal stakeholders and external agencies to create compelling creative concepts and messaging
  • Monitor competitor activities and market dynamics to identify opportunities and threats
  • Provide mentorship and guidance to junior team members, fostering a culture of innovation and excellence
  • Present campaign results and recommendations to senior leadership, demonstrating the impact on business performance.

Critical success factors & key challenges

  • Sound knowledge of business, risk management, financial modelling tools & techniques
  • Understanding of crops and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)
  • Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
  • To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
  • Generating new insights to influence strategic thinking
  • Qualifications

    Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred

  • Minimum of 5 years of experience in marketing or advertising, with a focus on campaign management
  • Proven track record of developing and executing successful marketing campaigns in the FMCG industry
  • Strong understanding of the vegetables category, including market trends and consumer behavior in Morocco
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Proficiency in campaign management tools and marketing analytics platforms
  • Outstanding leadership and team management skills
  • Exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels
  • Strong project management skills and ability to manage multiple campaigns simultaneously
  • Fluency in English and French; Arabic language skills are a plus
  • Demonstrated ability to work in a fast-paced, results-oriented environment
  • Experience with budget management and financial planning for marketing campaigns
  • Additional Information

    Additional information

  • Willingness to be implemented in the in-scope area
  • Good English, French and Arabic language skillset required
  • Create a job alert for this search

    Management • Rabat, Rabat-Salé-Kénitra, Morocco

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