Retail & Shopper Marketing Specialist

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At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home.

All about the role :

Retail and Shopper Marketing Specialist is responsible for to developing, managing, and executing Trade Marketing Activities in Moroccan market. Key to this role will be the development of TMO strategy for all channels as well as definition of specific activation plans which encompass our key brands, Arthur Martin, AEG and Zanussi. This is a key role in the organization, developing and executing agreed trade and brand marketing activity alongside the commercial account team for a number of high-profile retailers. The mission of the Retail and Shopper Marketing Specialist is to deliver simply outstanding shopper experiences to drive sell out in our key Morocco market, also securing that the Promoters are being managed perfectly in-house.

As Retail and Shopper Marketing Specialist you will be responsible for bringing Taste, Care, and Wellbeing experiences to life on the shop-floor in a way that is exciting and engaging for the consumers and drives profitable sell out for Electrolux and our preferred partners. You will be creating and aligning on yearly activities plans, executing promotions, managing retail budget, leading the on-ground promoter teams, working with trade partners on implementation and evaluating results.

What you'll do :

• You will be responsible for developing compelling retail strategy for Morocco to drive outstanding consumer in-store experiences and support reaching company business goals;
• You will be expected to translate this strategy into yearly plan per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI (return on investment). Defining 360 sell out supporting packages per key retailer and store format (A / B / C) is part of that task.
• You will be actively working with our Trade Partners, presenting our plans and agreeing on joint ones, discussing implementation and negotiating conditions.
• As the budget owner you will be expected to manage it in professional manner, closely monitoring investments, analyzing returns on investments, making improvements proposals and reacting to evolving business needs
• Work closely with sales counterpart to develop account plans that are measurable and are tracked as part of the overall Budget.
• Demand creation - to drive marketing programs that deliver market share growth / maximize sales and profit ability through growth in existing and new product categories (for retailer).
• To ensure that all activity is aligned to the overall country marketing plan, corporate strategy and meets the company financial and brand objectives.
• Implementation of range reviews in key accounts, working closely with the Product Line Team developing solutions (instore & online) to maximize potential sales and profitability.
• Development and implementation of a channel / retailer growth plan – both existing and new product categories.
• You will be responsible for creating yearly consumer promotions plan;
• You will be expected to propose best working mechanics of promotions and align on the timings and targets with sales and product lines colleagues;
• You will be briefing SA Marketing team for development of proper messaging, visuals, in-store and online promo materials;
• You will need to ensure that promotions are properly executed in stores.
• Post promo analysis and recommendations will be part of your daily job.
• Bringing to life our brand stories and ensuring implementation of regional retail guidelines, campaigns and materials is key element of this role.
• Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines.
• Shopfloor assistants and brand promoters in stores interact with our consumers on the daily basis. Therefore, ensuring proper knowledge level in those groups, good understanding of our brand stories and product benefits, is key success factor to drive outstanding consumer experiences in stores. You will be supported in this task by SA Trainer based in MENCA Marketing Team.
• We want you to work closely with all the functions within the company at each level and be active member or Retail and Shopper Community in our region. You will be expected to share your ideas and best cases as well as actively learn from others. MENCA Marketing Retail & Shopper Marketing Function will be fully supporting you in terms of strategy preparation and with all the experience.
• From time to time, you will be tasked to oversee the completion of a project or be given temporary additional role / s to stretch your capabilities for growth and development within Electrolux.

Qualifications :

Energetic – Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.

Team player - In this role, cross-functional collaboration is crucial, so you should be comfortable in dealing with people with different backgrounds and responsibility.

Agile – you work with urgency, analyzing and adapting to different situations, quickly understanding changes, and reacting confidently and decisively.

Open – You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback.

Where you'll be :

You will be based at Electrolux Site at Casablanca - Morocco

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more on : Electrolux Group

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