Marketing Operations Specialist

Position Summary

As the Marketing Operations Specialist , you will play a critical role in supporting marketing systems, data quality, and operational processes. This role requires strong project management skills, attention to detail, and a proactive, process-oriented mindset. You will work closely with Marketing Operations and cross-functional teams to ensure data accuracy, optimize workflows, and support the reporting and analytics needs of the organization. This is an ideal position for someone who thrives in a fast-paced environment, is outcomes- and data-driven, and is eager to build technical expertise.

This role follows Eastern Standard Time (EST) business hours.

Key Responsibilities

Manually process inquiries from multiple inbound sources as required, ensuring data accuracy and proper routing based on established workflows

Monitor incoming inquiries to ensure data integrity and SLA adherence and flag breaches with appropriate teams

Identify and troubleshoot data gaps, inconsistencies, and process breakages, proactively driving solutions or escalating as needed

Test operational workflows, provide feedback, and support refinement initiatives

Perform manual and automated data standardization and normalization tasks to maintain high-quality data across systems

Own ad hoc report building and performance analysis to help identify trends and opportunities for optimization

Maintain strong organizational practices to manage multiple priorities and deadlines effectively

Collaborate with stakeholders to support data and process-related initiatives and ensure smooth cross-functional execution

Contribute to the continuous improvement of marketing operations by documenting best practices and recommending workflow enhancements

Qualifications

Required :

13 years of experience in marketing operations or related fields

Strong attention to detail and a high level of accuracy in data handling

Excellent organizational and time management skills; ability to manage multiple priorities

Proven project management capability with a process-oriented mindset

Intermediate knowledge of Salesforce CRM (required), with experience navigating objects, reports, and basic configurations

Strong analytical and problem-solving skills; demonstrated ability to independently troubleshoot and resolve issues

Comfortable working in fast-paced environments with shifting priorities

Strong communication skills, both written and verbal

Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, data manipulation)

Nice to Have :

Experience with Marketo or other marketing automation platforms

Familiarity with Power BI or other reporting tools

Experience with data enrichment tools such as RingLead

Experience working in a global B2B environment

Basic knowledge of HTML, JSON, or SQL a plus