Job Description
Purpose of the Role ________________________________________________________________________________________
- Direct the strategic planning for client renewal and retention strategies for the account management function in specified geographic area
- Own client relationship based on “one commercial face to client” for A Accounts; sell all solutions in portfolio.
- Is responsible for account and business management of a portfolio of clients and projects
- Is responsible for revenue generation / maintenance, overall client satisfaction, relationship management, and delivering exceptional insight and consulting
- Works in partnership with clients and their teams to identify client issues, expectations and requirements and balance them against budget, time and delivery constraints
Key Activities ________________________________________________________________________________________
Develop and execute account strategies to achieve revenue targets and service goals for the largest and most complex accounts in the organization.Provide leadership and direction to the account management function and its staff across a region or in the assigned territory.Involved in pricing strategies, contract negotiations, and possibly supply chain management strategy.Identify and manage interactions with assigned group of existing customers to identify cross / up and repeat sales opportunities.Resolve problems and ensure customers receive high quality customer service.Work with internal and external business partners to ensure that account expectations are met.Build, maintain, and strengthen relationships with strategic customers to maximize the organization’s business interests.Dedicated key account management includes wider regional responsibility. Proactive managing account to ensure GfK standards are consistently metSupport the wider regional targets through strategic target setting, sales management and revenue achievementIdentify account needs (new and existing) to generate interest and leads for GfK portfolio (incl. up-sell and cross-sell)Fosters client growth with new business development and project management of more than one industrySecure and tap white spots and external sales to generate revenues and support exceptional insight and consultingDeveloping a Network of Key Contacts within the Industry through active attendance and contribution to leading events. Acquiring new clients within respective business area.Configure off-the-shelf / branded solutions and lead design process for complex / bespoke solutionsDefine prices / discounts based on pre-defined corridors and rate cardsDevelop proposal strategy and create proposal document using proposal library as applicableRevenue
Strategy Implementation : Ensure key messages of Global, Regional and Panel strategy are interpreted, understood and implemented across the respective panel.Panel Forecasting : Manages, forecasts and achieves the revenue budget for the Panel in the MoroccNew Clients : Ensure all potential clients are identified, approached and developed to maximize revenue potential of panel.Contracts : Handles contract development and negotiation to successful resolution, meeting with GfK standardsLead Development : Is responsible for client management activities including identifying opportunities to broaden GfK’s penetration into the client’s business and enhancing client satisfaction for long term relationships.Retention : Through commercial excellence achieves GfK Global Retention targets for a set list of clientsKey Interfaces ________________________________________________________________________________________
GfK colleagues within the countryCluster LeadsRegional Managers and Directors RAM / GKAMClients / retailers within the country Regional Managers and Directors RAM / GKAMSkills Required ________________________________________________________________________________________
Agile mindsetCustomer focusEntrepreneurial spiritSales DNAAdvanced in MS OfficeExpert knowledge of GfK Systems and standard termsBasic knowledge in statisticsExpert level in EnglishExpert in analysis and presentation skills (creation and presentation)Expert in Fact Based Consultancy / Story Telling / Negotiation & InfluencingExperience in Retail Audit Methodology and on universe and sample will be an advantageExpert Management skillsTypical Education And Work Experience Required ________________________________________________________________________________________
Bachelor’s / Master’s degree in business, (social) sciences, or equivalent experienceTypically at a minimum 5+years of work experience in market research industry, thereof 3 + years’ experience in an account management roleProfound work experience and established network in multiple industriesWe are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!