Consumer Insights & Analytics Lead

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Do you have strong social and analytical skills, are you customer centric and do you want to work for a Top Employer with international career opportunities?

Today, we are looking for a Consumer Insights & Analytics Lead who will enable decision makers to act on relevant, timely and actionable insights and information about the consumer and the marketplace through crafting and implementing relevant research projects and driving analysis.

This role is based in Casablanca.

More specifically you will :

• Design and implement research studies to help the market achieve the business objectives.
• Lead the analysis and interpretation of results and present key findings and recommendations.
• Drive the market research process through optimizing research briefs, suppliers’ choice, methodologies and analysis to ensure the highest quality from pioneering agencies in a cost-effective manner.
• Drive data extraction, analysis and synthesis that focuses on strategic priorities.
• Provide comprehensive additional analyses by considering all relevant data from various research studies to improve consumer and market understanding.
• Generate and contextualize consumer and market insights, then translate them into actionable recommendations.
• Stay ahead of the latest innovations in market research to ensure the most relevant and advanced methodologies are used to facilitate the collection of actionable consumer and brand knowledge.
• Actively seek out concept and project knowledge, findings, and best practices from other markets.

Who we’re looking for :

JOIN A GLOBAL MARKET LEADER

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke.

PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, versions of PMI's IQOS Platform 1 device and consumables have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn products, nicotine-containing vapor products and oral nicotine products. As of September 30, 2021, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 14.9 million adults around the world have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.

PMI is an Equal Opportunity Employer”

LIJobs