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Insights Manager
Wunderman ThompsonCasablanca-Settat, MoroccoIl y a plus de 30 jours
Description de posteStrong analytical skills Proven experience in market research across a range of qualitative and quantitative research methodologies. Ability to handle multiple projects simultaneously, excellent prioritization skills Ability to analyse data and create strong and compelling written reports that answer the research objectives succinctly and persuasively. Enthusiastic and willing to learn, able to think creatively and to pick up new ways of working quickly. Confident in working both collaboratively and independently. A passionate communicator with strong communication skills High attention to detail across written communication and outputs Good working knowledge of Microsoft Office packages e.g. Excel, Word
Insight Manager is responsible for setting and driving the customer strategy across the business and delivering regular insight enabling a better understanding of our customers and their motivations.
You will be passionate about understanding customers and ensuring their needs are put at the centre of the decisions we make. You will play a key role in driving a deep understanding of our target market segments and helping shape the brand.
Responsibilities :
- Analysing data and translating it into actionable insights
- Developing and implementing consumer insights
- Identifying additional secondary research sources
- Working cross functionally to embed insights into plans
- Translate business problems into actionable research designs and methods.
- Implement bespoke qualitative and quantitative research projects in response to requests from internal stakeholders to drive and support business decisions.
- Use research to inform proposition development and to help inform the business on what our customers want us to do.
- Confident and experienced presenter at all levels.
Skills :
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Manager • Casablanca-Settat, Morocco
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