Business Development Manager - French Africa

Job Description

Position Summary :

We are seeking a dynamic and results-driven Business Development Manager (BDM) to drive growth, build strategic partnerships, and expand our customer and channel network across French Speaking Africa based in Casablanca. The ideal candidate should have experience in selling IT or cybersecurity solutions, and a solid network within selected channel partners, enterprise and government sectors.

This is a quota-carrying role focused on developing new business opportunities while nurturing key relationships with customers, resellers, system integrators, and vendors.

Key Responsibilities :

Business Development & Sales

Identify, develop, and close new business opportunities with enterprise, government, and mid-market customers.

Build and grow a robust sales pipeline in alignment with company objectives.

Generate demand for distributed solutions (e.g., cybersecurity, cloud, networking) through direct and channel-led approaches.

Channel & Partner Engagement

Develop and manage strong relationships with channel partners, resellers, and system integrators within French Africa region.

Coordinate joint go-to-market activities and enablement initiatives with selected partners.

Ensure partners are aligned, engaged, and certified on the relevant products and services.

Customer & Vendor Relations

Serve as the main point of contact for key customer accounts and strategic vendors in the Market.

Collaborate with vendor account managers on pricing, pipeline building, and marketing initiatives.

Represent the company at industry events, exhibitions, and meetings.

Planning & Reporting

Develop a country-specific business development plan and execute against agreed KPIs and revenue targets.

Provide accurate sales forecasts, market insights, and competitor intelligence.

Maintain records in CRM systems and prepare regular progress reports.

Knowledge & Development

Get necessary sales and pre-sales trainings and certifications for the assigned products / vendors

Deep understanding of networks, information security, software sales, volume licensing etc.

Regular interest in upskill and learning new technologies and products

Requirements

Required Qualifications & Skills :

Bachelor’s degree in Business, Information Technology, or a related field.

2-5 years of sales or business development experience in the French Africa or Morocco market, preferably in cybersecurity, IT distribution, or technology sales.

Strong understanding of the regional business landscape, especially government, oil & gas, finance, and telecom sectors.

Proven track record in meeting / exceeding revenue targets.

Excellent communication, negotiation, and relationship-building skills.

Fluent in English; French and  Arabic is a strong advantage.

Valid driving license and existing client network in the assigned region is preferred.

Benefits

• Competitive salary with performance-based incentives
• Career progression opportunities within a regional organization
• Exposure to leading global technology and cybersecurity vendors
• Mobile phone for business activity