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Head of Marketing

HAAT DeliveryCasablanca, Morocco

30+ days ago

Job description

The Head of Marketing is a key leadership role responsible for creating and driving the marketing strategy. This role involves leading the local marketing team and coordinating the execution of customer, restaurant, and courier marketing initiatives to ensure the company's growth and success in the market. The Head of Marketing will collaborate closely with cross-functional stakeholders to align marketing efforts and optimize the efficiency of marketing investments.

What are we looking for in HAAT ?

Honesty
Ambition
Appreciation
Teamwork

Responsibilities & Duties :

Develop and execute data-driven brand and marketing strategies tailored to the market.

Strive for a balance between short-term result-driven approaches and long-term acquisition, retention, and engagement goals.

Collaborate with cross-functional teams in setting marketing targets, forecasting, and long-term planning.

Define, track, and analyze performance KPIs to optimize marketing spend and drive growth.

Plan, budget, and analyze campaigns and activities in close collaboration with cross-functional leadership.

Ensure cohesive strategies and execution for brand, offline media, promotions, and online user acquisition.

Lead, grow, and manage the local marketing team while coordinating with central teams.

Requirements :

Bachelor’s degree in Marketing, business administration

4+ years of experience in growth marketing

Proven track record in leading high-performing and efficiency-driven consumer marketing teams.

Experience on building and managing marketing P&L, financial planning, and budget allocation in collaboration with cross-functional teams.

Strong analytical skills and the ability to utilize data to design and execute multi-channel marketing activities.

In-depth understanding of Moroccan consumer behavior and market trends.

Fluent in English communication, both verbal and written.

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Marketing • Casablanca, Morocco

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