Talent.com
This job offer is not available in your country.
Brand Manager

Brand Manager

AbbottCasablanca, Morocco
30+ days ago
Job description

Brand Manager

Location Morocco - Casablanca Category Marketing JOB DESCRIPTION

JOB DESCRIPTION :

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Primary Job Function

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products / services in order to meet established sales & market share targets.

Manages all marketing activities of assigned product to support company objectives. Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks. May include determination of distribution channel solutions.

Core Job Responsibilities

Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. Identify product / service changes to meet customer needs. Prepare sales forecasts and budgets. Monitor sales volume, revenues and costs against forecasts. Adapt plans to improve the sales performance of the product / service. Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product / service that are effective and appropriate for the target audience. Drive the vision and Multi-Channel Engagement (MCE) strategy across all therapeutic areas / products in accordance with overall marketing strategy. Build multi-year MCE tactical plan, in alignment with the strategy of the company. Develop and implement effective MCE tools, e.g. automated marketing tools, e-mail / phone consent captures with HCPs & Pharmacists, webinars, remote visits etc.

Key Success Factors :

Design and development of marketing strategy, programs and concepts for future new and in-line products for the local markets to support business growth Deliver Business Results – Drive plans with the marketing and sales leaders to ensure sales performance of the products Market Insights – In-depth knowledge of local market and ability to analyze market intelligence in order to translate global brand strategy into meaningful marketing program for local customer needs that quickly captures share Product Life Cycle Management - Has ability to grasp the product life cycle concept and thereby proactive measures on the portfolio in order to remain differentiated and competitive in the market; ability to understand therapy shifts in the market and therefore highly proactive and not reactive; ability to manage and navigate a complex portfolio.

Profile :

Bachelor's degree in marketing, Medicine or Pharmacist Marketing and / or promotions experience Experience developing a strategy and executing on that strategy Experience managing complex projects. Understanding of the development and commercialization of pharmaceutical products in the Morocco Markets Understanding of the Healthcare environment Experience in Consumer and / or Managed Markets Strategy Experience in Insight / Market Research

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

  • Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal
Create a job alert for this search

Brand Manager • Casablanca, Morocco

Related jobs
Brand Engagement Lead

Brand Engagement Lead

Philip Morris InternationalCasablanca, Morocco
Key things to know before you apply.YOUR CV SHOULD BE SUBMITTED IN ENGLISH.At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-f...Show moreLast updated: 30+ days ago
Brand Specialist Intern - Morocco

Brand Specialist Intern - Morocco

GlovoCasablanca, Morocco
We’re a Barcelona-based startup and the fastest-growing delivery player in Europe, Africa, and Western Asia.With food at the core of the business, Glovo delivers any product within your city at any...Show moreLast updated: 30+ days ago
Specialist Omni - Trade Marketing (ordering & execution)

Specialist Omni - Trade Marketing (ordering & execution)

Adidas GroupCasablanca, Morocco
Purpose & Overall Relevance for the Organization : .Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation / executi...Show moreLast updated: 30+ days ago
Country Manager Orthopaedics

Country Manager Orthopaedics

CGC ThomasRabat Metropolitan Area, Morocco
CGC Thomas is currently the retained recruitment partner with a global medical devices company who specialise in the Orthopaedic space. We are recruiting for a Country Manager for their Morocco subs...Show moreLast updated: 30+ days ago
Photo Editor

Photo Editor

SnaphuntCasablanca, Morocco
Opportunity to make a positive impact.Excellent career development opportunities.Photo Cleaning & Retouching – Eliminating dust, fingerprints, and imperfections while maintaining the authentic ...Show moreLast updated: 30+ days ago
Product Specialist - Fes (Moroccan Nationals Only)

Product Specialist - Fes (Moroccan Nationals Only)

Aspen Pharma GroupCasablanca Metropolitan Area, Morocco
Promotion of Aspen products to health care professionals in a certain territory of the Moroccan kingdom, including building relations with HCPs, delivering the brand marketing messages, achieve sal...Show moreLast updated: 30+ days ago
Manager Client

Manager Client

Talents PartnersCasablanca, Maroc
Nous accompagnons nos clients dans l’acquisition de talents de haut niveau, et nos candidats dans la réussite de leurs projets de carrière à travers les meilleures opportunités d’emploi.Rattaché(e)...Show moreLast updated: 30+ days ago
Public Relations Manager

Public Relations Manager

Four Seasons Hotels and ResortsCasablanca, Morocco
Public Relations Manager page is loaded.Casablanca time typeFull time posted onPosted Today job requisition idREQ10287377 A breath of fresh air on the oceanfront,. Discover this intimately scaled en...Show moreLast updated: 30+ days ago
Manager

Manager

Vialto PartnersCasablanca, Morocco
Working at Vialto Partners is about getting the chance to be part of a multinational and dynamic team by bringing Finance expertise. It is about driving innovation, bringing up bold solutions and ca...Show moreLast updated: 30+ days ago
Stagiaire en développement commercial et marketing

Stagiaire en développement commercial et marketing

Let's BrandCasablanca Metropolitan Area, Morocco
Let's Brand une Agence web & marketing basée à Casablanca, nous sommes à la recherche d'un(e) stagiaire en marketing / Action commerciale. Rattachés à la direction commerciale, vous avez pour mission...Show moreLast updated: 30+ days ago
CCNA - B2B Key Account Manager PP - Morocco

CCNA - B2B Key Account Manager PP - Morocco

Canon EMEACasablanca, Morocco
The Candidate would be Canon’s In-Country representative responsible for Tier 2 channel(s) also called Value added resellers, SI VARs etc engaged in the B2B business of selling professional print l...Show moreLast updated: 30+ days ago
Brand Manager

Brand Manager

Abbott Laboratories IncCasablanca, Morocco
Morocco - Casablanca time typeFull time posted onPosted Today job requisition id31064137.Abbott is a global healthcare leader that helps people live more fully at all stages of life.Our portfolio o...Show moreLast updated: 30+ days ago
Senior Brand Manager ( H / F)

Senior Brand Manager ( H / F)

DanoneCasablanca, Settat, Casablanca, MA
Rencontrer des danoners aux personnalités singulières et aux parcours professionnels variés ; .Grandir dans des environnements différents : sites de production, bases logistiques, centre de recherc...Show moreLast updated: 16 days ago
Brand Engagement Lead

Brand Engagement Lead

Philip Morris InternationlCasablanca, Morocco
Key things to know before you apply.YOUR CV SHOULD BE SUBMITTED IN ENGLISH.At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-f...Show moreLast updated: 30+ days ago
Strategic Insights Manager - MENA Zone (M / W)

Strategic Insights Manager - MENA Zone (M / W)

BelCasablanca, Morocco
Strategic Insights Manager - MENA Zone (M / W).For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees ...Show moreLast updated: 30+ days ago
Brand Manager Biscuits Morocco

Brand Manager Biscuits Morocco

Mondelēz InternationalCasablanca, Morocco
Are You Ready to Make It Happen at Mondelēz International?.Join our Mission to Lead the Future of Snacking.Collaborating with cross-functional global and regional teams, you implement brand strateg...Show moreLast updated: 30+ days ago
BID Manager

BID Manager

Intelcia groupCasablanca, Morocco
Le Bid Manager est chargé d’organiser et conduire les projets sous sa responsabilité tout en assurant la bonne satisfaction du client dans les limites de délai et le coût définis pour le projet.Coo...Show moreLast updated: 30+ days ago
Brand Manager Biscuits Morocco

Brand Manager Biscuits Morocco

MondelezCasablanca, Morocco
Join our Mission to Lead the Future of Snacking.Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainabl...Show moreLast updated: 30+ days ago