Trade Marketing, Digital and Operations Manager NWA

Description

Responsible for developing and executing marketing strategies that drive product demand at the retail level. This role involves collaborating with sales teams, retailers, and distributors to enhance product visibility and maximize sales. The role will optimize channel partnerships with a focus on customer channels such as pharmacies, ensuring seamless implementation of agreed point-of-sale (POS) activities in alignment with Galderma Global guidelines. This role involves overseeing various digital marketing channels, analyzing performance metrics, and ensuring the alignment of digital initiatives with business objectives of the Cluster in alignment with Galderma Global to enhance overall customer experience.

Duties & Responsibilities

Manage Channel Partnerships :

Develop collaborative strategies with partners to effectively promote products and services to customers. Monitor localization of this strategy by distributor to main channels : pharmacies, etc.

Ensure Implementation of POS Activities :

Oversee the execution of agreed point-of-sale (POS) activities according to Galderma Global guidelines, ensuring consistency and alignment with brand standards.

Monitor POS initiatives to track effectiveness and adjustments in collaboration with Galderma distributors as necessary to optimize results.

Work closely with Galderma Global and Region e-commerce and digital teams to integrate channel partnership strategies with e-retailers or other POS.

Coordinate efforts with Cluster Team to ensure synergy and alignment of objectives across the organization.

Organize Trade Promotional Activities :

Create, adapt and implement comprehensive trade marketing strategies that align with the company’s overall marketing goals.

Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility.

Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions.

Work closely with sales distributor teams to develop tailored strategies for specific retailers and channels.

Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.

Tracking of Promotional Spend vs allocated budgets

Digital Marketing Strategy :

Create and execute comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.

Plan, launch, and manage digital marketing campaigns across multiple platforms to drive brand awareness, engagement, and conversions.

Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports with insights and recommendations for improvement.

Oversee the creation and distribution of digital content, ensuring it aligns with the brand's voice and objectives.

Stay up to date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to keep the company ahead of the competition.

Minimum Requirements

Master’sdegree in marketing, Digital Media and Communication

Min 5 years’ experience in trade & digital marketing with a strong track record of successful campaign management and performance analysis.

Proven success track record

Proficiency in digital marketing tools and platforms (e.g., Google Analytics)Strong analytical and problem-solving skills, excellent communication and negotiation abilities, and proficiency in relevant software and tools.

Strong ability to analyze market data and derive actionable insights.

Excellent verbal and written communication skills.

Ability to adapt to changing market conditions and retail environments.

Strong Collaboration and team spirit skills

English, French and Arabic

What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.

You will receive a competitive compensation package with bonus structure and extended benefit package.

You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take accountability.

Next Steps

Please apply with an English language CV.

If your profile is a match, we will invite you for a first virtual conversation with the recruiter.

The next step is a virtual conversation with the hiring manager.

The final step is a panel conversation with the extended team.

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.