Country : Morocco
City : Casablanca
Job Family : Marketing
Contract Type : Unlimited-term
Job ID : 49336
Strategic Insights Manager - MENA Zone (M / W)
For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.
Universal and positive, our brands - The Laughing Cow®, Kiri®, Mini Babybel®, Nurishh®, Boursin® and Gogo SqueeZ® - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
IWorkForAllForGood
LOCATION AND REPORTING
Located : at Bel MOROCCO, Casablanca Nearshore Park Shore 17-2éme étage-1100 Bd Al Qods- Quartier Sidi Maarouf- Casablanca.
Hybrid work policy : required to be from 2 to 3 days at the office
Job : Full time / Immediate availability
At Bel, the vision for the Strategic Insights department (SI) is to become a competitive advantage for the company, running a Best-in-class Insights & Foresights factory, powered by big & smart data analytics.
The Strategic Insights manager Middle East & North Africa [MENA] is part of the global SI team, with a direct reporting line to the SI Group Manager located in Dubai, UAE.
MISSIONS
Within the Strategic Insights department (around 20 people in the world), and as part of the SI Market Champions team, you will run research and data analysis to further understand consumers & shoppers, Bel brands, categories and competitors, and to influence the development and implementation of relevant brand, innovation and category strategies in the local BUs. You will also contribute to transversal projects (Brand agnostic Multi brands and / or Multi countries).
You will act as a business partner primarily for the Middle East and North Africa region, with a very strong focus on Morocco, running strategic insights work to drive growth in the local business units.
Your main responsibilities will be to support the SI group Manager MENA in the following :
- Leverage trends, data, consumer & shopper insights, and other relevant resources, such as macroeconomics, to inform local strategies, accelerate business growth and identify new business opportunities
- Design the local learning agenda, measure and monitor local business & brand performances, and transform data-based consumer & shopper insights into actionable recommendations
- Support global strategic insights initiatives happening on the local markets, in partnership with the other SI teams (Business analytics, Foresights for growth, Brand champions) located in Suresnes, France
More specifically, with the support of the SI Group Manager, you will be expected to :
Conduct and interpret consumer & shopper research needed locally. This may include (not exhaustive) :Consumer understanding projects : U&A, Segmentation, Drivers & barriers, Ethnography, Social intelligenceShopper understanding projects (multi-channel) : Path to purchase, Category understanding, RGM, Price & Promo analytics, Merchandizing testsBrand, Communication / Media projects : BHT, Brand Audit, Media & Touch points Optimization, Pre & Post Tests, Efficiency measurementInnovation / Renovation projects : idea screeners, concept, product, packaging tests, post launch analysisLead workshops with key stakeholders to transform insights and data into actionable recommendations for the businessCarry out the local portion of Globally led pieces of research in partnership with the SI Global Brand ChampionsManage your part of the SI budget with a ROI and business impact mindsetConsolidate data & analytics culture within marketing and sales teamsSupport business and brand performance analysis leveraging panel & market data tools & resourcesRoll out analysis templates and tools developed by the SI Business Analytics group (RGM, Sales uplift, etc.)Update & leverage market forecasts toolsSupport adoption of Trends and Foresights locallyContribute to inspire local teams with local and localized global trends and co-facilitate workshops to develop relevant strategiesBe the ambassador of the Bel knowledge management platform (Wikibel)Profile / Skills
Education & Experience :8 / 10 years of experience in marketing, insights, or category management preferably in CPGExpert in both qualitative and quantitative consumer research, from selection of vendors and methodologies, to translation of results and insights into recommendation to address business questionsExperience in retail and consumer panel analysis is a mustFluent in English & FrenchCompetencies & Skills :Business accumen and results drivenAccountable, autonomous & proactiveCurious learner with growth mindsetEnthusiast Team playerEager to work with people from different countries and cultures, with specific affinity with North Africa countries and Morocco specificallyAim to work in the most efficient ways to optimize time & budgetStrong communication and storytelling skillsManagement of external partnersAdvanced skills in Excel (Pivot Tables), Power BI, PowerPoint and Teams / SharepointIf you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.