Job Description
Deliver BA Maghreb Biostimulant ambition, aiming at reaching >
8m sales by 2027
- Adapt AME Biostimulant strategy to the local requirements
- Develop and deploy a Biostimulant strategy with portfolio strategy alignment with local requirements in BA Maghreb and convert into an actionable plan
- Define 5 Year Plan financial and Market Share targets with BA Maghreb LT and how to meet those targets annually
- Enhance market data by using market intelligence survey for all competitors activities in BA Maghreb
- Provide market intelligence inputs for Biostimulant market and value chain KA evolution
KPIs : improve in market understanding (e.g. I-Plan report of competitors & market segment); effective network with selected stakeholders; improved understanding of Biostimulant segment Drive & implement Syngenta Biostimulant strategy and campaign to ensure that resources allocation is aligned with business priorities across the countries
Work closely with the CPD Team to build local “seeing is believing” trials and technical evidence to support our Biostimulant offerDefine local product positioning in close collaboration with EAME / AME Team and the Biologicals Team to demonstrate its fit to local market needs / contextEnsure technical recommendation transfer into technical stories for the campaign and commercial forceEnsure BA needs are covered in early stages to prepare successful NPIsKPIs : quality of trials and launch plan for biostimulant; NPI readiness check with on-time launch and Business Cases delivered; appropriate product positioning with clear differentiation within biostimulant range. Ensure Technical & Marketing support for successful launch of Biostimulant
Communication with impact the Biostimulant strategy and coordinate its implementation through CPD, Marketing & Sales and set cross-functional priorities to deliver the planDesign detailed campaign plans to launch new brands including high level content defined together with Campaign LeadsProvide and ensure the robustness and quality of the technical communicationsExplore opportunities for development in Biostimulant being in touch with trial contractors and Institutes and leverage existing EAME / AME trialsLead the relationship with the national advisors and research institutesKPIs : effective data use & adapted buying factors in launch; number of demo trials and visits; alignment of plan with CPD, Marketing & Sales, alignment with Channel PartnersAct as Biologicals Champion (“go-to-person”) for Biostimulant in BA Maghreb
Provide agronomic support, training and coaching for Biostimulants and related services to the Commercial force, channel partners and growersAnalyse data in relation to trial targets and share results & insights within the corresponding group (BA Marketing, CPD Team as well as Technical EAME Team)Aligned with EAME CPD on proposed methodology in adaptation trials & protocols to build the story for our targeted crop solutions in biostimulant.Propose demo trials & protocols with local technical experts to ensure the desired value proposition is optimally conveyed to targeted customersBe the primary point of contact to Biologicals Team for Marketing and Technical topicsKPIs : adequate & impactful trials in local plan; collaboration within BU and towards EAME; effective collaboration with Biologicals Team; insightful story telling of our biostimulant solutions. Critical success factors & key challenges
Strong agromomy knowledge and experience in Biostimulant productsBring a good mix of analytical skills and knowledge of marketing research techniquesUnderstanding and driving of commercial strategyTrialing understandingTo look for new solutions in marketing, agriculture and continually develop knowledge and skillsGenerating new insights to influence strategic thinkingBiologicals industrial trends, latest competitors move, pipeline updates, investor briefs, etc.Qualifications Critical knowledge
Degree in Agronomy with strong marketing knowledgeStrong technical experience in Biostimulants and / or Fertilizer Business5 years experience of the agri-business sector in Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application), Sales and project managementBusiness strategy development / Financial analysis / Business planning / Product knowledgeLeadership skills : communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovationUnderstanding of competitive environment, product management and line management experience / Knowledge of influencers and channel managementAgribusiness experience : knowledge of biocontrol and biostimulant products and downstream industrial expectations and needs towards agrochemical companiesCritical Experience
5 years sales or marketing experience with Biologicals companies (Biostimulant and / or Biocontrol)Sales and channel management experienceFamiliar with the North African business environmentCritical technical, professional and personal capabilities
Apply effective grower, channel and influencer segmentationDevelop & deliver innovative, customer-driven offersDevelop & implement effective product communicationAble to use market research effectively to understand customer, market, channelAnalytical thinkingInfluential, communication and presentation skillsCritical Leadership Capabilities
Lead internal, Lead othersDetermined Execution, Growth for all, Long viewAdditional Information
Willingness to travel in the in-scope countriesGood English, French and Arabic language skillset required