We are launching a new online casino and sports betting brand, focused on the African market, backed by a well-established iGaming holding. We are looking for an experienced and strategic Head of Affiliate to build and lead our affiliate marketing function from scratch .
This is a unique opportunity to take full ownership, drive performance, and shape our growth trajectory in one of the most dynamic markets in the world.
The Role
- Build and implement an affiliate acquisition and growth strategy tailored to African regions
- Identify, onboard, and manage high-performing affiliate partners across casino and sportsbook verticals
- Negotiate partnership models (CPA, RevShare, Hybrid) and define KPIs
- Monitor affiliate performance by analyzing traffic quality, ROI, retention, and player value
- Ensure transparent reporting, payment accuracy, and partner compliance
- Launch initiatives to increase partner engagement and retention
- Work closely with product, marketing, and CRM teams to align acquisition efforts with lifecycle and retention strategies
Ideal Profile
Minimum 3 years of experience as a Senior Affiliate Manager or Head of Affiliate in iGamingSolid understanding of casino and sportsbook verticalsProven track record in growing affiliate programs from scratchExcellent negotiation, communication, and partnership management skillsStrong analytical mindset and experience working with performance metricsFluent in English (Upper-Intermediate level or higher)Upper-intermidiate Russian or higherExperience working with African markets is a plusWhat's on Offer?
Leadership RoleAttractive Salary & BenefitsStrong opportunities to progress your career