Media Planning Manager

Job Description

Summary :

What You’ll Do for Us

• Act as the subject matter expert of consumer channel behaviors and trends and translate these trends, business objectives and brand strategies into compelling agency briefs and media strategies.
• Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies.
• Partner with Cross Functional team of Brand, Integrated Marketing Communications (IMC) and Customer teams to deliver integrated communications programs.
• Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
• Understand program impact across the full path-to-purchase considering shopper / consumer / bottler in the planning process.
• Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, Integrated Marketing Tracking, competitive reporting) to close the loop of impressions, expressions, conversations and actions through to transactions and advocacy.
• Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
• Knowledge of external partner landscape (agencies, content companies, suppliers of products / experiences etc.) to identify optimal execution and deals where appropriate.
• Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.

Role Requirement

What We Can Do For You

Skills :

Our Purpose and Growth Culture :

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.