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Market Development Manager Biostimulants, BA Maghreb

Market Development Manager Biostimulants, BA Maghreb

SyngentaMechouar, Morocco
Il y a plus de 30 jours
Description de poste

Job Description

Deliver BA Maghreb Biostimulant ambition, aiming at reaching >

8m sales by 2027

  • Adapt AME Biostimulant strategy to the local requirements
  • Develop and deploy a Biostimulant strategy with portfolio strategy alignment with local requirements in BA Maghreb and convert into an actionable plan
  • Define 5 Year Plan financial and Market Share targets with BA Maghreb LT and how to meet those targets annually
  • Enhance market data by using market intelligence survey for all competitors activities in BA Maghreb
  • Provide market intelligence inputs for Biostimulant market and value chain KA evolution

KPIs : improve in market understanding (e.g. I-Plan report of competitors & market segment); effective network with selected stakeholders; improved understanding of Biostimulant segment Drive & implement Syngenta Biostimulant strategy and campaign to ensure that resources allocation is aligned with business priorities across the countries

  • Work closely with the CPD Team to build local “seeing is believing” trials and technical evidence to support our Biostimulant offer
  • Define local product positioning in close collaboration with EAME / AME Team and the Biologicals Team to demonstrate its fit to local market needs / context
  • Ensure technical recommendation transfer into technical stories for the campaign and commercial force
  • Ensure BA needs are covered in early stages to prepare successful NPIs
  • KPIs : quality of trials and launch plan for biostimulant; NPI readiness check with on-time launch and Business Cases delivered; appropriate product positioning with clear differentiation within biostimulant range. Ensure Technical & Marketing support for successful launch of Biostimulant

  • Communication with impact the Biostimulant strategy and coordinate its implementation through CPD, Marketing & Sales and set cross-functional priorities to deliver the plan
  • Design detailed campaign plans to launch new brands including high level content defined together with Campaign Leads
  • Provide and ensure the robustness and quality of the technical communications
  • Explore opportunities for development in Biostimulant being in touch with trial contractors and Institutes and leverage existing EAME / AME trials
  • Lead the relationship with the national advisors and research institutes
  • KPIs : effective data use & adapted buying factors in launch; number of demo trials and visits; alignment of plan with CPD, Marketing & Sales, alignment with Channel PartnersAct as Biologicals Champion (“go-to-person”) for Biostimulant in BA Maghreb

  • Provide agronomic support, training and coaching for Biostimulants and related services to the Commercial force, channel partners and growers
  • Analyse data in relation to trial targets and share results & insights within the corresponding group (BA Marketing, CPD Team as well as Technical EAME Team)
  • Aligned with EAME CPD on proposed methodology in adaptation trials & protocols to build the story for our targeted crop solutions in biostimulant.
  • Propose demo trials & protocols with local technical experts to ensure the desired value proposition is optimally conveyed to targeted customers
  • Be the primary point of contact to Biologicals Team for Marketing and Technical topics
  • KPIs : adequate & impactful trials in local plan; collaboration within BU and towards EAME; effective collaboration with Biologicals Team; insightful story telling of our biostimulant solutions. Critical success factors & key challenges

  • Strong agromomy knowledge and experience in Biostimulant products
  • Bring a good mix of analytical skills and knowledge of marketing research techniques
  • Understanding and driving of commercial strategy
  • Trialing understanding
  • To look for new solutions in marketing, agriculture and continually develop knowledge and skills
  • Generating new insights to influence strategic thinking
  • Biologicals industrial trends, latest competitors move, pipeline updates, investor briefs, etc.
  • Qualifications Critical knowledge

  • Degree in Agronomy with strong marketing knowledge
  • Strong technical experience in Biostimulants and / or Fertilizer Business
  • 5 years experience of the agri-business sector in Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application), Sales and project management
  • Business strategy development / Financial analysis / Business planning / Product knowledge
  • Leadership skills : communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
  • Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management
  • Agribusiness experience : knowledge of biocontrol and biostimulant products and downstream industrial expectations and needs towards agrochemical companies
  • Critical Experience

  • 5 years sales or marketing experience with Biologicals companies (Biostimulant and / or Biocontrol)
  • Sales and channel management experience
  • Familiar with the North African business environment
  • Critical technical, professional and personal capabilities

  • Apply effective grower, channel and influencer segmentation
  • Develop & deliver innovative, customer-driven offers
  • Develop & implement effective product communication
  • Able to use market research effectively to understand customer, market, channel
  • Analytical thinking
  • Influential, communication and presentation skills
  • Critical Leadership Capabilities

  • Lead internal, Lead others
  • Determined Execution, Growth for all, Long view
  • Additional Information

  • Willingness to travel in the in-scope countries
  • Good English, French and Arabic language skillset required
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